Basically what the title says. Social media discussions about the best no-code tool for websites have been heating up more and more. And I can’t stand it anymore! So let’s clarify something… I’ve been designing websites for over 7+ years now, and after trying out almost every website builder, I got stuck on two: Wordpress Webflow Onepage Squarespace Wix Framer So I decided to build the same website template on both platforms and see how they compare with each other. The result might surprise...
2 days ago • 1 min read
After 7+ years in product design, I’ve seen designers obsess over the wrong metrics. They track everything: time on page, scroll depth, click rates, heat maps, and dozens of other data points. Yet when the CEO asks how their work moves the business forward, they freeze. Here’s the truth: You only need 5 metrics to prove your design’s value and become indispensable to any company. Not 20. Not 10. Just 5. Let me show you which ones actually matter and why most of what you’re tracking is just...
9 days ago • 5 min read
The way I work has drastically changed in the last 3 months. AI is everywhere in my process now, spearheaded by Claude. And honestly… I might stop using Figma in the very near future. In this issue I’ll be sharing how my design process got impacted by AI (in a good way), how you can get better design results with tools like Claude, and what needs to happen for me to ditch Figma once and for all. How & where Claude took over my design process I never had the feeling AI will ever replace me. I...
17 days ago • 2 min read
Your website makes promises. Your product keeps them. Break this chain, and you’re f*cked. After launching dozens of products over 7 years (both my own and through my design studio Grauberg), I’ve witnessed a pattern so consistent it’s almost a law of nature: When a product doesn’t match its marketing website, users leave and never come back. Yet I’ve never seen a single article, course, or “growth hack” about this invisible thread between website and product. Everyone’s obsessed with...
about 1 month ago • 5 min read
This will probably piss off some of you, but: Those 2-hour user interviews you’re doing? They’re killing your product. Last month I talked to another founder who was about to launch a new feature. The design looked clean. Developers already estimated 2 months of work. The stakeholders loved it in the design review. He told me he’s not convinced that this feature works, but wasn’t sure how to tell the team without a good reason. I suggested to do a short 15-minute user test together. Turns...
about 2 months ago • 4 min read
After spending 7+ years designing products, I’ve seen the same stupid conversations within product teams after their first launch: The founder: “We’ll add proper onboarding later.”The Dev: “Users will figure it out.”The PM: “Let’s focus on building more features first.” Here’s the brutal truth: Without proper onboarding, you’re burning money. The key metric to look at here is “activation rate”, which is the number of signups compared to the number of users who finished the main task of your...
2 months ago • 5 min read
There are two types of designers: Those who get frustrated by vague feedback And those who use it as a competitive advantage Most will tell you to "educate" your stakeholders. To teach them how to give better feedback. Good luck with that. I’ve worked with founders, CEOs, and product leaders at some of the fastest-growing startups. None of them will ever give you the perfect, structured feedback you’re hoping for. But after hundreds of design reviews, I’ve managed to reduce the number of...
2 months ago • 8 min read
2020: Nice, fancy looking UI with cool animations got you discovered. 2025: None of that matters anymore. Beautiful UI is done by AI. With the rise of AI tools, many designers fear to be replaced.And honestly, this will happen. That being said, welcome to all the new readers of the Full-Stack Designer! Feel free to respond and share your thoughts, I'll read every message! Over the last 6 months, I tried out dozens of AI tools and talked with designers and founders about their experiences,...
3 months ago • 5 min read
“I can’t get any actual work done.” That’s what a colleague of mine, a senior product designer at a fast-growing startup, told me last week. Her calendar looked like a game of Tetris: Design review at 9 Feedback session at 11 Stakeholder alignment at 2 Developer handoff at 4 23 hours per week. In meetings. The crazy part? This is normal. Most product teams spend more time talking about design than actually designing. I know because I’ve been there. I’ve been a product designer for over 7...
3 months ago • 5 min read